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Prof. Dr.

Arlina Nurbaity Lubis

SE., MBA
Arlina Nurbaity Lubis

Prof. Dr. Arlina Nurbaity Lubis, SE., MBA

Employee ID Number

197404071998022002

National Lecturer Registration Number

0007047403

Study Program
Program Studi S1 Manajemen
Program Studi S2 Ilmu Manajemen
Program Studi S3 Ilmu Manajemen
Field Of Knowledge
Operation Management
Marketing Management
Positions
Wakil Dekan Bidang Pendidikan, Kemahasiswaan, dan Kealumnian
Professor
Research Media
Google Scholar Sinta Scopus Orcid ID
Contacts:
E-mail

arlina@usu.ac.id, arlinalubis10@gmail.com

Office Address

Curriculum Vitae file_download
Publications
Other Publications

National Publications

Manajemen UMKM Perempuan: Ambidexterity, Resiliensi, dan Digitalisasi

RAMADANI , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , APRINAWATI , NURUL ADELIA

ANALYSIS OF THE EFFECT OF PRICE, PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF PT SEMEN INDONESIA (PERSERO) TBK PRODUCTS WITH THE SEMEN ANDALAS BRAND IN MEDAN CITY

NISMAH PANJAITAN , ARLINA NURBAITY LUBIS , DOAN CARLO TRIMORA

Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village

SYARIFAH , ARLINA NURBAITY LUBIS , EVA SYAHFITRI NASUTION , HAIRANI SIREGAR

Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village

RAMADANI , ARLINA NURBAITY LUBIS , EVA SYAHFITRI NASUTION , HAIRANI SIREGAR , SYARIFAH

ANALISIS PENGARUH MODIFIED DIMENSION OF E-SERVICE QUALITY TERHDAP E-LOYALTY YANG DIMEDIASI OLEH E-SATISFACTION PADA PENGGUNA APLIKASI LINK AJA

NISMAH PANJAITAN , ARLINA NURBAITY LUBIS , MALKAN YAHYA ABDILLAH

The Effect of Price Discount and Shopping Lifestyle on Impulsive Buying with Positive Emotion as An Intervening Variable on E-Commerce Shopee Users (Study on Students of the Faculty of Economics and Business, University of North Sumatra)

FADLI , ARLINA NURBAITY LUBIS

The Effect of Service Quality and Omnichannel Marketing on Customer Loyalty Through Customer Satisfaction on the Apple Brand in Medan City

FADLI , ARLINA NURBAITY LUBIS

INTEGRITAS DAN MORAL SIVITAS AKADEMIKA

ROSMAYATI , MASFRIA , TENGKU SITI HAJAR HARYUNA , ARLINA NURBAITY LUBIS , SONDANG PINTAULI , AGUS PURWOKO , IDA YUSTINA

INTEGRITAS DAN MORAL SIVITAS AKADEMIKA

AGUS PURWOKO , ARLINA NURBAITY LUBIS , TENGKU SITI HAJAR HARYUNA , ROSMAYATI , IDA YUSTINA , SONDANG PINTAULI , Tengku Silvana Sinar , Masfria

The Influence of Motivation and Work Stress on the Performance of Nurses

ARLINA NURBAITY LUBIS , ETTI SUDARYATI

The Influence of Social Media Marketing and Lifestyle on Purchasing Decisions in Small to Medium Enterprises Diyos Shoes Cleaning Shoe Cleaning Services

ROY MULYADI MARDIYOS , PARAPAT GULTOM , ARLINA NURBAITY LUBIS

The Effect Of Consumer Perceptions Of Products And Motivation On Purchase Decisions Canako Rice Box With A Lifestyle As A Moderation Variable

ARLINA NURBAITY LUBIS , ANGGITA RIZKI DEFIANI HASIBUAN , PARAPAT GULTOM

Pengolahan Hasil Laut Sebagai Upaya Peningkatan Aktivitas Ekonomi Masyarakat Desa Nelayan Sebrang Belawan

AISYAH , PRIHATIN LUMBANRAJA , ARLINA NURBAITY LUBIS

The Influence of the Quality of Nurses’ Work-Life against Performance of Nurses at Dr. Pirngadi Hospital Medan

SITI SAIDAH NASUTION , Siti Mariani Damanik , ETTI SUDARYATI , ARLINA NURBAITY LUBIS

Kecerdasan Emosional Berhubungan dengan Manajemen Konflik Perawat

SRI EKA WAHYUNI , ARLINA NURBAITY LUBIS , KING DESTON SITANGGANG

Menumbuhkan Jiwa Kewirausahaan SMK Pertanian Di Kepulauan Nias [Foster an entrepreneurial spirit of agricultural Vocational High School in Nias Islands]

ARLINA NURBAITY LUBIS , R.B. MOH. IBRAHIM FATONI , TAVI SUPRIANA , APRI HERI ISWANTO , TASYA CHAIRUNA PANE , JELLY LEVIZA

The Impact of Work-Family Conflict and Emotional Intelligence on Nurse’s Performance at Dr. Pirngadi Hospital

SRI EKA WAHYUNI , ARLINA NURBAITY LUBIS , ROMAULI SIALLAGAN

Pengembangan Usaha Kecil Makanan pada Komunitas Perempuan di Kecamatan Tanjung Morawa Kota Deli Serdang

RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS

PENINGKATAN EKONOMI MASYARAKAT DESA SEI ROTAN MELALUI OPTIMISASI MANAJEMEN USAHA KELOMPOK KERUPUK RENGGINANG

AMLYS SYAHPUTRA SILALAHI , PRIHATIN LUMBANRAJA , ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA

Agen Branchless Banking Untuk Mencapai Masyarakat Bankable

TETTY YULIATY , ARLINA NURBAITY LUBIS

International Publications

The Effect of Risk Perception and Perceived Ease of Use on Intention to Use Dana E-Wallet in Medan City with E-Trust as an Intervening Variable Plantation

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , Angellia Saragih

Strategies for Improving MSME Performance through Market Orientation, HR Competence, and Business Innovation

MUHAMMAD BANGUN SIREGAR , PRIHATIN LUMBANRAJA , ARLINA NURBAITY LUBIS , BEBY KENDIDA HASIBUAN

Analysis Of Brand Image Strengthening Strategy to Enhance The Competitiveness of PT Eleanor Mandiri Indonesia In The Manufacturing Industry

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , Shela Citra Purwaningsih Harahap

The Influence of Service Quality, Brand Image and Technology Usage on Customer Loyalty through Customer Satisfaction as a Mediating Variable in PT. Pos Indonesia Medan Branch

ARLINA NURBAITY LUBIS , Putri Khalijah Tricahyanti Siregar , BEBY KARINA FAWZEEA

How marketing capability and product advantage drive performance: The mediating role of perceptual product congruity in culinary SMEs

ONAN MARAKALI SIREGAR , ARLINA NURBAITY LUBIS , AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI

The intermediary role of digital on the transformation of human resource and competitive advantage in women-led enterprises

RAMADANI , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , MUHAMMAD BANGUN SIREGAR , T TEVIANA

The intermediary role of digital on the transformation of human resource and competitive advantage in women-led enterprises

RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , T TEVIANA , MUHAMMAD BANGUN SIREGAR , RAMADANI

Perceptual product congruity as a catalyst for market performance of small and medium enterprises in North Sumatra

ONAN MARAKALI SIREGAR , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI

User-Generated Content and Viral Marketing Effects on Purchase Intention: The Moderating Role of Product Knowledge among Gen Z

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , CHRISTINE

Success Strategies for Womenpreneurs to Improve Innovative Performance and Competitive Advantage

PUDJI ASTUTI , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , ELISABET SIAHAAN

Measuring Gen’Z Loyalty Using Consumer Perception of Channel Integration the Fashion Sector in Medan

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , Romindo M Pasaribu

The Synergistic Dynamics of Marketing Capability, Innovative Performance, and Product-Consumer Congruency in Contemporary Organizations: A Conceptual Framework

ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ONAN MARAKALI SIREGAR

The Influence of Electronic Word of Mouth and Social Media Marketing On The Purchasing Decision of Small and Medium Enterprises (Case Study On Diyos Shoes Cleaning In Medan City)

ARLINA NURBAITY LUBIS , PARAPAT GULTOM , ROY MULYADI MARDIYOS

Analysis of Factors Affecting Usage Electronic Money on Shopping Behavior on Metropolitan Cunsomer in Indonesia moderated by shopping Efficiency

R. HAMDANI HARAHAP , BEBY KENDIDA HASIBUAN , PRIHATIN LUMBANRAJA , ARLINA NURBAITY LUBIS

Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , Ayu Nur Utami Siwi Hariyati

INCREASING PRODUCTION AND MARKETING OF HOME CULINARY BUSINESSES AT PINTU AIR I MEDAN BY USING SOCIAL MEDIA

BEBY KENDIDA HASIBUAN , ARLINA NURBAITY LUBIS , PRIHATIN LUMBANRAJA

The Influence of Celebrity Endorsers on Conspicuous Consumption Through EWOM Based on a Gender Perspective

MUTIA ARDA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI

THE EFFECT OF PRICE PERCEPTION AND TRUST ON CANAKO RICE BOX PURCHASE DECISION THROUGH CUSTOMER SATISFACTION AS INTERVERNING VARIABLES

PARAPAT GULTOM , ARLINA NURBAITY LUBIS , ANGGITA RIZKI DEFIANI HASIBUAN

Business Unit Management Performance Analysis in PT. Perkebunan Nusantara II Medan-North Sumatra

ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA

The Affective Commitment to Strenghthening the University Reputation in Electronic Word of Mouth at Private Universities

ARLINA NURBAITY LUBIS , AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI

Determination of the Decision to Choose Non-Subsidized Home Ownership Loans at PT. Bank Tabungan Negara North Sumatra Region

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI

The Influence of Customer Experience and Electronic Word of Mouth on the Participants’ Loyalty Through Customer Value as an Intervening Variable in BPJamsostek, Medan City Branch

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , A. DHENNY NOVIANDRY NASUTION

The Effect of Promotional Strategy, Entrepreneurship, on Marketing Performance with Competitive as Variable Intervening

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI

Evaluation on e-marketing exposure practice to minimize the customers online shopping purchase regret

ARLINA NURBAITY LUBIS , PRIHATIN LUMBANRAJA , BEBY KENDIDA HASIBUAN

The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MESRA

The Influence of Self-efficacy on Nurse Performance in Mitra Sejati Hospital

FARIDA LINDA SARI SIREGAR , ARLINA NURBAITY LUBIS

The Satisfaction as Mediation to Increase Electronic Word of Mouth at Private Higher Education

AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS

Confirmatory Factor Analysis of Electronic Word of Mouth in Private College Students in Medan

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MESRA

A Study of Supply Chain Management for Preliminary Destination Brand Experience in North Sumatera, Indonesia

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Effect of Product Quality and Service Quality towards Loyalty through Customer Satisfaction at the Taplus BNI Medan Petisah Sub Branch

HARRIS SIRAIT , ARLINA NURBAITY LUBIS , PARAPAT GULTOM

The Influence of Celebrity Endorsers on Conspicuous Consumption Through EWOM Based on a Gender Perspective

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MUTIA ARDA

Analysis of Restaurant Business Strategy in Developing Business using SWOT Analysis

ARLINA NURBAITY LUBIS , YENI ABSAH

Effect of Service Quality of Distributors on Loyalty Through Relationship Quality to Retail As Intervening Variables (Study on Anlene Retail in The South Medan Region)

ENDANG SULISTYA RINI , PRADITA YUGANTARA , ARLINA NURBAITY LUBIS

The Influence Of Organizational Commitment and Job Satisfaction in Nurses Turnover Intention In Malahayati Islamic Hospital, Medan

ISMUNTANIA , FARIDA LINDA SARI SIREGAR , ARLINA NURBAITY LUBIS

Sustaining Lake Toba’s Tourism: Role of Creative Industry, Green Tourism Marketing and Tourism Experience

BEBY KENDIDA HASIBUAN , ARLINA NURBAITY LUBIS , PRIHATIN LUMBANRAJA

Destination Brand Experience And Semiotic Brand Resonance

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , MISKA IRANI BR TARIGAN , ENDANG SULISTYA RINI

The Influence of Marketing Mix Dimension on the Destination Image Dimension: A Case Study of Lake Toba, North Sumatera, Indonesia

T TEVIANA , ARLINA NURBAITY LUBIS , ZULKARNAIN SIREGAR

The impact of reference groups and organized retail on marketing performance through the image of modern retails in medan city (case study of alfa mart, alfa midi and indo maret)

ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , YENI ABSAH