Prof. Dr. Arlina Nurbaity Lubis, Se., Mba | Faculty of Economics and Business Universitas Sumatera Utara

Publications

National Publications

Manajemen UMKM Perempuan: Ambidexterity, Resiliensi, dan Digitalisasi

RAMADANI , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , APRINAWATI , NURUL ADELIA

ANALYSIS OF THE EFFECT OF PRICE, PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF PT SEMEN INDONESIA (PERSERO) TBK PRODUCTS WITH THE SEMEN ANDALAS BRAND IN MEDAN CITY

NISMAH PANJAITAN , ARLINA NURBAITY LUBIS , DOAN CARLO TRIMORA

ANALYSIS OF THE EFFECT OF PRICE, PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF PT SEMEN INDONESIA (PERSERO) TBK PRODUCTS WITH THE SEMEN ANDALAS BRAND IN MEDAN CITY

NISMAH PANJAITAN , ARLINA NURBAITY LUBIS , DOAN CARLO TRIMORA

Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village

SYARIFAH , ARLINA NURBAITY LUBIS , EVA SYAHFITRI NASUTION , HAIRANI SIREGAR

Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village

RAMADANI , ARLINA NURBAITY LUBIS , EVA SYAHFITRI NASUTION , HAIRANI SIREGAR , SYARIFAH

International Publications

The Effect of Risk Perception and Perceived Ease of Use on Intention to Use Dana E-Wallet in Medan City with E-Trust as an Intervening Variable Plantation

Angellia Saragih , ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA

Analysis Of Brand Image Strengthening Strategy to Enhance The Competitiveness of PT Eleanor Mandiri Indonesia In The Manufacturing Industry

BEBY KARINA FAWZEEA , Shela Citra Purwaningsih Harahap , ARLINA NURBAITY LUBIS

The Influence of Service Quality, Brand Image and Technology Usage on Customer Loyalty through Customer Satisfaction as a Mediating Variable in PT. Pos Indonesia Medan Branch

Putri Khalijah Tricahyanti Siregar , BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS

Selective Mediating Role of Quality of Work Life on Health Worker Performance in Decentralized Systems

NURMAINI , GERRY SILABAN , ERNA MUTIARA , MUCHTI YUDA PRATAMA , SUMARDIYONO , IDA YUSTINA , ARLINA NURBAITY LUBIS , ZULKARNAIN

The intermediary role of digital on the transformation of human resource and competitive advantage in women-led enterprises

RAMADANI , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , MUHAMMAD BANGUN SIREGAR , T TEVIANA

Researches

Other Researches

Analisis Perlindungan Bagi Anak Melalui Implementasi Program Sekolah Rakyat Di Sentra Bahagia Medan

ARYANI ATIYATUL AMRA , EVA SYAHFITRI NASUTION , ARLINA NURBAITY LUBIS , RITHA F DALIMUNTHE , HAIRANI SIREGAR , SYARIFAH , PUJIATI , MEUTIA NAULY , Fitria Meisarah

MEMBANGUN KEUNGGULAN BERSAING MELALUI DIGITALISASI, AMBIDEXTERITY DAN RESILIENSI PADA WIRAUSAHA KECIL PEREMPUAN DI SUMATERA UTARA

ARLINA NURBAITY LUBIS , RITHA F DALIMUNTHE , APRINAWATI

Pengaruh Content Marketing terhadap Customer Advocacy dengan Brand Trust dan Customer Engagement sebagai Variabel Intervening pada Aplikasi Tiktok di Kota Medan

ARLINA NURBAITY LUBIS

Pemberdayaan Masyarakat Pesisir Melalui Usaha Mikro Bidang Pariwisata

ARLINA NURBAITY LUBIS , RITHA F DALIMUNTHE

Community Services

Other Services

Membangun Karakter Anak yang Mandiri dan Berdaya Melalui Edukasi Kewirausahaan dan Manajemen Diri di Sekolah Rakyat Sentra Bahagia Kota Medan

Aula Sentra Bahagia Medan. ARLINA NURBAITY LUBIS , RITHA F DALIMUNTHE , MUHAMMAD BANGUN SIREGAR , SYARIFAH , RAMADANI , RIZKY PUTRA , PUJIATI . 2026

Pengembangan Usaha Kecil Makanan Pada Komunitas Perempuan di Kecamatan Tanjung Morawa Kota Deli Serdang

Deli Serdang. ARLINA NURBAITY LUBIS , RITHA F DALIMUNTHE . 2020

MENUMBUHKAN JIWA KEWIRAUSAHAAN SISWA SMK PERTANIAN DI KEPULAUAN NIAS

Kepulauan Nias, Provinsi Sumatera Utara. APRI HERI ISWANTO , ARLINA NURBAITY LUBIS , R.B. MOH. IBRAHIM FATONI , TAVI SUPRIANA , JELLY LEVIZA , TASYA CHAIRUNA PANE . 2019

Intellectual Property Rights

Other Intellectual Property Rights