Prof. Dr. Arlina Nurbaity Lubis, Se., Mba | Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

Prof. Dr. Arlina Nurbaity Lubis, SE., MBA

NIP

197404071998022002

NIDN

0007047403

Program Studi

Program Studi S1 Manajemen

Program Studi S2/S3 Ilmu Manajemen

Bidang Keilmuan

Manajemen Operasional

Manajemen Pemasaran

Jabatan

Wakil Dekan Bidang Pendidikan, Kemahasiswaan, dan Kealumnian

Profesor

Media Penelitian

Kontak:

E-mail

arlina@usu.ac.id, arlinalubis10@gmail.com

Alamat Kantor

Curriculum Vitae file_download

Profil

Publikasi

Publikasi Lainnya

Publikasi Nasional

ANALYSIS OF THE EFFECT OF PRICE, PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF PT SEMEN INDONESIA (PERSERO) TBK PRODUCTS WITH THE SEMEN ANDALAS BRAND IN MEDAN CITY

NISMAH PANJAITAN , ARLINA NURBAITY LUBIS , DOAN CARLO TRIMORA

Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village

SYARIFAH , ARLINA NURBAITY LUBIS , EVA SYAHFITRI NASUTION , HAIRANI SIREGAR

Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village

RAMADANI , ARLINA NURBAITY LUBIS , EVA SYAHFITRI NASUTION , HAIRANI SIREGAR , SYARIFAH

ANALISIS PENGARUH MODIFIED DIMENSION OF E-SERVICE QUALITY TERHDAP E-LOYALTY YANG DIMEDIASI OLEH E-SATISFACTION PADA PENGGUNA APLIKASI LINK AJA

NISMAH PANJAITAN , ARLINA NURBAITY LUBIS , MALKAN YAHYA ABDILLAH

The Effect of Service Quality and Omnichannel Marketing on Customer Loyalty Through Customer Satisfaction on the Apple Brand in Medan City

FADLI , ARLINA NURBAITY LUBIS

Publikasi Internasional

The Effect of Risk Perception and Perceived Ease of Use on Intention to Use Dana E-Wallet in Medan City with E-Trust as an Intervening Variable Plantation

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , Angellia Saragih

The Influence of Service Quality, Brand Image and Technology Usage on Customer Loyalty through Customer Satisfaction as a Mediating Variable in PT. Pos Indonesia Medan Branch

ARLINA NURBAITY LUBIS , Putri Khalijah Tricahyanti Siregar , BEBY KARINA FAWZEEA

Analysis Of Brand Image Strengthening Strategy to Enhance The Competitiveness of PT Eleanor Mandiri Indonesia In The Manufacturing Industry

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , Shela Citra Purwaningsih Harahap

User-Generated Content and Viral Marketing Effects on Purchase Intention: The Moderating Role of Product Knowledge among Gen Z

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , CHRISTINE

Measuring Gen’Z Loyalty Using Consumer Perception of Channel Integration the Fashion Sector in Medan

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , Romindo M Pasaribu

Penelitian

Penelitian Lainnya

Pengaruh Content Marketing terhadap Customer Advocacy dengan Brand Trust dan Customer Engagement sebagai Variabel Intervening pada Aplikasi Tiktok di Kota Medan

ARLINA NURBAITY LUBIS , ERMA FLORENTINA HANDAYANI

Pengabdian Masyarakat

Pengabdian Lainnya

Hak Kekayaan Intelektual

Kekayaan Intelektual Lainnya

Examining Generation Z Loyalty in Medan Fashion Sector Omnichanel

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , Romindo M Pasaribu

Anteseden Loyalitas Generasi Z dalam Konteks Omnichannel Pada Industri Fashion di Kota Medan12

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , Romindo M Pasaribu

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