Prof. Dr. Arlina Nurbaity Lubis, Se., Mba | Faculty of Economics and Business Universitas Sumatera Utara

Prof. Dr. Arlina Nurbaity Lubis, SE., MBA

Employee ID Number

197404071998022002

National Lecturer Registration Number

0007047403

Study Program

Program Studi S1 Manajemen

Program Studi S2 Ilmu Manajemen

Program Studi S3 Ilmu Manajemen

Field Of Knowledge

Operation Management

Marketing Management

Positions

Wakil Dekan Bidang Pendidikan, Kemahasiswaan, dan Kealumnian

Professor

Research Media

Contacts:

E-mail

arlina@usu.ac.id, arlinalubis10@gmail.com

Office Address

Curriculum Vitae file_download

Profile

Publications

Other Publications

National Publications

ANALYSIS OF THE EFFECT OF PRICE, PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF PT SEMEN INDONESIA (PERSERO) TBK PRODUCTS WITH THE SEMEN ANDALAS BRAND IN MEDAN CITY

NISMAH PANJAITAN , ARLINA NURBAITY LUBIS , DOAN CARLO TRIMORA

Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village

SYARIFAH , ARLINA NURBAITY LUBIS , EVA SYAHFITRI NASUTION , HAIRANI SIREGAR

Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village

RAMADANI , ARLINA NURBAITY LUBIS , EVA SYAHFITRI NASUTION , HAIRANI SIREGAR , SYARIFAH

ANALISIS PENGARUH MODIFIED DIMENSION OF E-SERVICE QUALITY TERHDAP E-LOYALTY YANG DIMEDIASI OLEH E-SATISFACTION PADA PENGGUNA APLIKASI LINK AJA

NISMAH PANJAITAN , ARLINA NURBAITY LUBIS , MALKAN YAHYA ABDILLAH

The Effect of Service Quality and Omnichannel Marketing on Customer Loyalty Through Customer Satisfaction on the Apple Brand in Medan City

FADLI , ARLINA NURBAITY LUBIS

International Publications

The Effect of Risk Perception and Perceived Ease of Use on Intention to Use Dana E-Wallet in Medan City with E-Trust as an Intervening Variable Plantation

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , Angellia Saragih

The Influence of Service Quality, Brand Image and Technology Usage on Customer Loyalty through Customer Satisfaction as a Mediating Variable in PT. Pos Indonesia Medan Branch

ARLINA NURBAITY LUBIS , Putri Khalijah Tricahyanti Siregar , BEBY KARINA FAWZEEA

Analysis Of Brand Image Strengthening Strategy to Enhance The Competitiveness of PT Eleanor Mandiri Indonesia In The Manufacturing Industry

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , Shela Citra Purwaningsih Harahap

How marketing capability and product advantage drive performance: The mediating role of perceptual product congruity in culinary SMEs

ONAN MARAKALI SIREGAR , ARLINA NURBAITY LUBIS , AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI

User-Generated Content and Viral Marketing Effects on Purchase Intention: The Moderating Role of Product Knowledge among Gen Z

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , CHRISTINE

Researches

Other Researches

Pengaruh Content Marketing terhadap Customer Advocacy dengan Brand Trust dan Customer Engagement sebagai Variabel Intervening pada Aplikasi Tiktok di Kota Medan

ARLINA NURBAITY LUBIS , ERMA FLORENTINA HANDAYANI

Community Services

Model Penguatan Nilai Perguruan Tinggi Negeri Berbasis Intellectual Capital di K

. . 2014

Intellectual Property Rights

Other Intellectual Property Rights

Examining Generation Z Loyalty in Medan Fashion Sector Omnichanel

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , Romindo M Pasaribu

Anteseden Loyalitas Generasi Z dalam Konteks Omnichannel Pada Industri Fashion di Kota Medan12

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , Romindo M Pasaribu

Courses Taught

No data available