Publikasi Prof. Dr. Arlina Nurbaity Lubis, Se., Mba | Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

How marketing capability and product advantage drive performance: The mediating role of perceptual product congruity in culinary SMEs

ONAN MARAKALI SIREGAR , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI

The intermediary role of digital on the transformation of human resource and competitive advantage in women-led enterprises

RAMADANI , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , T TEVIANA , MUHAMMAD BANGUN SIREGAR

The intermediary role of digital on the transformation of human resource and competitive advantage in women-led enterprises

RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , T TEVIANA , MUHAMMAD BANGUN SIREGAR , RAMADANI

User-Generated Content and Viral Marketing Effects on Purchase Intention: The Moderating Role of Product Knowledge among Gen Z

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , CHRISTINE

Perceptual product congruity as a catalyst for market performance of small and medium enterprises in North Sumatra

ONAN MARAKALI SIREGAR , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI

The Path to Brand Love: How Omnichannel Integration Shapes Gen Z Consumer Engagement

PIPIT BUANA SARI , PAHAM GINTING , ARLINA NURBAITY LUBIS , SYAFRIZAL HELMI SITUMORANG

Success Strategies for Womenpreneurs to Improve Innovative Performance and Competitive Advantage

PUDJI ASTUTI , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , ELISABET SIAHAAN

Measuring Gen’Z Loyalty Using Consumer Perception of Channel Integration the Fashion Sector in Medan

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , Romindo M Pasaribu

The Synergistic Dynamics of Marketing Capability, Innovative Performance, and Product-Consumer Congruency in Contemporary Organizations: A Conceptual Framework

ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ONAN MARAKALI SIREGAR

THE INFLUENCE OF LEADERSHIP STYLE AND ORGANIZATIONAL CULTURE TOWARDS EMPLOYEE WORK MOTIVATION 3 STAR HOTEL IN MEDAN

Abdi Setiawan , ARLINA NURBAITY LUBIS , YENI ABSAH , BEBY KARINA FAWZEEA

Social Interactive Engagement for Gen Z

PAHAM GINTING , PIPIT BUANA SARI , ARLINA NURBAITY LUBIS , SYAFRIZAL HELMI SITUMORANG

The Influence of Celebrity Endorsers on Conspicuous Consumption Through EWOM Based on a Gender Perspective

MUTIA ARDA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI

THE EFFECT OF PRICE PERCEPTION AND TRUST ON CANAKO RICE BOX PURCHASE DECISION THROUGH CUSTOMER SATISFACTION AS INTERVERNING VARIABLES

PARAPAT GULTOM , ARLINA NURBAITY LUBIS , ANGGITA RIZKI DEFIANI HASIBUAN

Business Unit Management Performance Analysis in PT. Perkebunan Nusantara II Medan-North Sumatra

ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA

The Affective Commitment to Strenghthening the University Reputation in Electronic Word of Mouth at Private Universities

ARLINA NURBAITY LUBIS , AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI

Determination of the Decision to Choose Non-Subsidized Home Ownership Loans at PT. Bank Tabungan Negara North Sumatra Region

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI

The Influence of Customer Experience and Electronic Word of Mouth on the Participants’ Loyalty Through Customer Value as an Intervening Variable in BPJamsostek, Medan City Branch

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , A. DHENNY NOVIANDRY NASUTION

The Effect of Promotional Strategy, Entrepreneurship, on Marketing Performance with Competitive as Variable Intervening

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI

The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MESRA

The Influence of Self-efficacy on Nurse Performance in Mitra Sejati Hospital

FARIDA LINDA SARI SIREGAR , ARLINA NURBAITY LUBIS

The Satisfaction as Mediation to Increase Electronic Word of Mouth at Private Higher Education

AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS

Confirmatory Factor Analysis of Electronic Word of Mouth in Private College Students in Medan

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MESRA

A Study of Supply Chain Management for Preliminary Destination Brand Experience in North Sumatera, Indonesia

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Effect of Product Quality and Service Quality towards Loyalty through Customer Satisfaction at the Taplus BNI Medan Petisah Sub Branch

HARRIS SIRAIT , ARLINA NURBAITY LUBIS , PARAPAT GULTOM

The Influence of Celebrity Endorsers on Conspicuous Consumption Through EWOM Based on a Gender Perspective

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MUTIA ARDA

Analysis of Restaurant Business Strategy in Developing Business using SWOT Analysis

ARLINA NURBAITY LUBIS , YENI ABSAH

Effect of Service Quality of Distributors on Loyalty Through Relationship Quality to Retail As Intervening Variables (Study on Anlene Retail in The South Medan Region)

ENDANG SULISTYA RINI , PRADITA YUGANTARA , ARLINA NURBAITY LUBIS

The Influence Of Organizational Commitment and Job Satisfaction in Nurses Turnover Intention In Malahayati Islamic Hospital, Medan

ISMUNTANIA , FARIDA LINDA SARI SIREGAR , ARLINA NURBAITY LUBIS

Destination Brand Experience And Semiotic Brand Resonance

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , MISKA IRANI BR TARIGAN , ENDANG SULISTYA RINI

Brand Experience Analysis-How it Relates to Brand Personality in Tv Brands

SYAFRIZAL HELMI SITUMORANG , ENDANG SULISTYA RINI , SIROJUZILAM , ARLINA NURBAITY LUBIS

The Influence of Marketing Mix Dimension on the Destination Image Dimension: A Case Study of Lake Toba, North Sumatera, Indonesia

T TEVIANA , ARLINA NURBAITY LUBIS , ZULKARNAIN SIREGAR

The impact of reference groups and organized retail on marketing performance through the image of modern retails in medan city (case study of alfa mart, alfa midi and indo maret)

ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , YENI ABSAH

Antecedents of Tourism Destination Image and Customer Satisfaction in Tourism Industry

T. TEVIANA , PARAPAT GULTOM , ARLINA NURBAITY LUBIS , PAHAM GINTING