Publikasi Prof. Dr. Arlina Nurbaity Lubis, Se., Mba | Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

The Effect of Risk Perception and Perceived Ease of Use on Intention to Use Dana E-Wallet in Medan City with E-Trust as an Intervening Variable Plantation

Angellia Saragih , ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA

Analysis Of Brand Image Strengthening Strategy to Enhance The Competitiveness of PT Eleanor Mandiri Indonesia In The Manufacturing Industry

BEBY KARINA FAWZEEA , Shela Citra Purwaningsih Harahap , ARLINA NURBAITY LUBIS

The Influence of Service Quality, Brand Image and Technology Usage on Customer Loyalty through Customer Satisfaction as a Mediating Variable in PT. Pos Indonesia Medan Branch

Putri Khalijah Tricahyanti Siregar , BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS

Selective Mediating Role of Quality of Work Life on Health Worker Performance in Decentralized Systems

NURMAINI , GERRY SILABAN , ERNA MUTIARA , MUCHTI YUDA PRATAMA , SUMARDIYONO , IDA YUSTINA , ARLINA NURBAITY LUBIS , ZULKARNAIN

The intermediary role of digital on the transformation of human resource and competitive advantage in women-led enterprises

RAMADANI , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , MUHAMMAD BANGUN SIREGAR , T TEVIANA

The intermediary role of digital on the transformation of human resource and competitive advantage in women-led enterprises

MUHAMMAD BANGUN SIREGAR , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , T TEVIANA , RAMADANI

User-Generated Content and Viral Marketing Effects on Purchase Intention: The Moderating Role of Product Knowledge among Gen Z

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , CHRISTINE

The Path to Brand Love: How Omnichannel Integration Shapes Gen Z Consumer Engagement

PIPIT BUANA SARI , PAHAM GINTING , ARLINA NURBAITY LUBIS , SYAFRIZAL HELMI SITUMORANG

Success Strategies for Womenpreneurs to Improve Innovative Performance and Competitive Advantage

PUDJI ASTUTI , RITHA F DALIMUNTHE , ARLINA NURBAITY LUBIS , ELISABET SIAHAAN

The Influence of Electronic Word of Mouth and Social Media Marketing On The Purchasing Decision of Small and Medium Enterprises (Case Study On Diyos Shoes Cleaning In Medan City)

ARLINA NURBAITY LUBIS , PARAPAT GULTOM , ROY MULYADI MARDIYOS

Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , Ayu Nur Utami Siwi Hariyati

Social Interactive Engagement for Gen Z

PAHAM GINTING , PIPIT BUANA SARI , ARLINA NURBAITY LUBIS , SYAFRIZAL HELMI SITUMORANG

THE EFFECT OF PRICE PERCEPTION AND TRUST ON CANAKO RICE BOX PURCHASE DECISION THROUGH CUSTOMER SATISFACTION AS INTERVERNING VARIABLES

PARAPAT GULTOM , ARLINA NURBAITY LUBIS , ANGGITA RIZKI DEFIANI HASIBUAN

The Influence of Customer Experience and Electronic Word of Mouth on the Participants’ Loyalty Through Customer Value as an Intervening Variable in BPJamsostek, Medan City Branch

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , A. DHENNY NOVIANDRY NASUTION

The Influence of Self-efficacy on Nurse Performance in Mitra Sejati Hospital

FARIDA LINDA SARI SIREGAR , ARLINA NURBAITY LUBIS

The Satisfaction as Mediation to Increase Electronic Word of Mouth at Private Higher Education

AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS

Confirmatory Factor Analysis of Electronic Word of Mouth in Private College Students in Medan

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MESRA

A Study of Supply Chain Management for Preliminary Destination Brand Experience in North Sumatera, Indonesia

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Effect of Product Quality and Service Quality towards Loyalty through Customer Satisfaction at the Taplus BNI Medan Petisah Sub Branch

HARRIS SIRAIT , ARLINA NURBAITY LUBIS , PARAPAT GULTOM

The Influence of Celebrity Endorsers on Conspicuous Consumption Through EWOM Based on a Gender Perspective

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MUTIA ARDA

Analysis of Restaurant Business Strategy in Developing Business using SWOT Analysis

ARLINA NURBAITY LUBIS , YENI ABSAH

Effect of Service Quality of Distributors on Loyalty Through Relationship Quality to Retail As Intervening Variables (Study on Anlene Retail in The South Medan Region)

ENDANG SULISTYA RINI , PRADITA YUGANTARA , ARLINA NURBAITY LUBIS

The Influence Of Organizational Commitment and Job Satisfaction in Nurses Turnover Intention In Malahayati Islamic Hospital, Medan

ISMUNTANIA , FARIDA LINDA SARI SIREGAR , ARLINA NURBAITY LUBIS

Destination Brand Experience And Semiotic Brand Resonance

ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA , MISKA IRANI BR TARIGAN , ENDANG SULISTYA RINI

Brand Experience Analysis-How it Relates to Brand Personality in Tv Brands

SYAFRIZAL HELMI SITUMORANG , ENDANG SULISTYA RINI , SIROJUZILAM , ARLINA NURBAITY LUBIS

The Influence of Marketing Mix Dimension on the Destination Image Dimension: A Case Study of Lake Toba, North Sumatera, Indonesia

T TEVIANA , ARLINA NURBAITY LUBIS , ZULKARNAIN SIREGAR

The impact of reference groups and organized retail on marketing performance through the image of modern retails in medan city (case study of alfa mart, alfa midi and indo maret)

ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , YENI ABSAH

Antecedents of Tourism Destination Image and Customer Satisfaction in Tourism Industry

T. TEVIANA , PARAPAT GULTOM , ARLINA NURBAITY LUBIS , PAHAM GINTING