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Prof. Dr.

Endang Sulistya Rini

SE., M.Si.
Endang Sulistya Rini

Prof. Dr. Endang Sulistya Rini, SE., M.Si.

Employee ID Number

196205131992032001

National Lecturer Registration Number

0013056205

NUPTK

7845740641230062

Study Program
Program Studi S2 Ilmu Manajemen
Program Studi S1 Manajemen
Program Studi S2/S3 Ilmu Akuntansi
Field Of Knowledge
Positions
Associate Professor
Research Media
Research Gate Google Scholar Sinta Scopus Orcid ID
Contacts:
E-mail

endang.sulistya@usu.ac.id, endangsulistyarini@yahoo.co.id

Office Address

Curriculum Vitae file_download
Publications
Other Publications

National Publications

Meningkatkan Daya Saing Terasi Melalui Strategi Pemasaran Digtal (Pendampingan Usahawan Oleh-Oleh Khas Desa Sentang, Batu Bara)

YENI ABSAH , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ELPERIDA JUNIARNI SINURAT , DINA ARFIANTI SIREGAR , AGUS EDY RANGKUTI , HARRIS PINAGARAN NASUTION , HIDAYAT NASUTION , Florence Sirait , Moudy Fitria Respati , Tengku Muhammad Adriansyah , Alexander Tan , Badikenita Sitepu

Peran Personalisasi Layanan dan Komunikasi Pemasaran Digital Dalam Membentuk Retensi Pelanggan di Klinik Utama Cipta Ayu

DOLI M JAFAR DALIMUNTHE , ENDANG SULISTYA RINI

The Influence of Facilities and Customer Engagement on Customer Loyalty through Customer Satisfaction at Kopi Kudu in Medan City

ISKANDARINI , ENDANG SULISTYA RINI

The Influence of Brand Image on the Decision to Use Services through Trust as a Mediation Variable at PT Nabila Berkah Konsultan

WAHYU ARIO PRATOMO , ENDANG SULISTYA RINI

Integrating Islamic Brand Experience and Digital Marketing Ethics to Foster Sustainable Loyalty in the Halal Coffee Industry

ENDANG SULISTYA RINI , ISKANDARINI

DAMPAK BRAND TRUST, SOCIAL MEDIA MARKETING, DAN INOVASI PRODUK TERHADAP MINAT MENGGUNAKAN JASA DIGITAL OUT OF HOME (DOOH) PADA PT ODY LESTARI ADVERTISING

ENDANG SULISTYA RINI , Endang Setiawati , BEBY KARINA FAWZEEA

The Influence of Hedonic Shopping Motivation and Electronic Word of Mouth (eWOM) on Impulse Buying in Shopee E-Commerce Users in Medan Tuntungan with Positive Emotion as an Intervening Variable

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Mempertahankan Keunggulan melalui Sumber Daya: Strategi Kepemimpinan Biaya Usaha Mikro di Tengah Lonjakan Harga Input

ISHBIR MUJAHID ADHA , ENDANG SULISTYA RINI , YENI ABSAH

Innovation Capability In The New Normal Era

HENGKY KOSASIH , ALBERT , ENDANG SULISTYA RINI , DEVA DJOHAN , MANDA DWIPAYANI BHASTARY

Optimizing Sharia Bank Digitalization Efforts to Improve the National Economy and Human Resources in the Industrial Era 4.0

YENI ABSAH , ENDANG SULISTYA RINI , Farman Andiansyah

Pemasaran Digital pada Kewirausahaan

ENDANG SULISTYA RINI , Erwansyah

Social Entrepreneurship di Indonesia

SITI ALHAMRA SALQAURA , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

The Influence Of OMNI-Channel Strategy And Customer Experience On Repurchase Interest Through Consumer Satisfaction With The Product Somethinc Sun Plaza Medan

SHABRINA TIFANI , PARAPAT GULTOM , ENDANG SULISTYA RINI , PAHAM GINTING , BEBY KARINA FAWZEEA

The Role Of Attractions, Service Quality And Facilities In Satisfaction And Revisit Intention

ENDANG SULISTYA RINI

Mengukur Ekuitas Merek Mewah

ENDANG SULISTYA RINI

Do social media content marketing and customer engagement influence purchase intention? Evidence from Indonesian customers

ENDANG SULISTYA RINI

Analysis the Development of Oyster Cultivation (Crassostrea sp.) on Coastal Communities Income

AGUS PURWOKO , ENDANG SULISTYA RINI , TEUKU MUHARNA DZIKRA

Komunitas Merek Sosial Media

ENDANG SULISTYA RINI

Tourism Image, Experiential Value, Experiential Satisfaction dan dampaknya terhadap Revisit Intention

YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Tourism Image, Experiential Value, Experiential Satisfaction dan dampaknya terhadap Revisit Intention

YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , ALFIFTO

PENGUATAN EKONOMI BUMDES LUBUK KERTANG MELALUI PEMETAAN POTENSI DESA SECARA PARTISIPATIF

ENDANG SULISTYA RINI , FARID AULIA , YENI ABSAH

Pengaruh servicescape terhadap kepuasan nasabah bank BRI unit Menteng Medan

YENI ABSAH , ENDANG SULISTYA RINI

International Publications

Empowering Women-Led SMEs Through Digital Innovation: The Role of Institutional Support and Network Capability

MUHAMMAD BANGUN SIREGAR , ENDANG SULISTYA RINI , PRIHATIN LUMBANRAJA , RITHA F DALIMUNTHE

THE EFFECT OF INSTITUTIONAL IMAGE AND EDUCATIONAL COST ON STUDENTS' INTEREST IN STUDYING AT NAMIRA MADINA HEALTH COLLEGE WITH BRAND TRUST AS AN INTERVENING VARIABLE

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Lidya Kesuma Sari

THE EFFECT OF INSTITUTIONAL IMAGE AND EDUCATIONAL COST ON STUDENTS'INTEREST IN STUDYING AT NAMIRA MADINA HEALTH COLLEGE WITH BRAND TRUST AS AN INTERVENING VARIABLE

BEBY KARINA FAWZEEA , Lidya Kesuma Sari , ENDANG SULISTYA RINI

Digital transformation, gender, and entrepreneurial resilience: A study of women-led SMEs

MUHAMMAD BANGUN SIREGAR , RITHA F DALIMUNTHE , PRIHATIN LUMBANRAJA , ENDANG SULISTYA RINI

THE EFFECT OF PRICE AND WORD OF MOUTH ON PURCHASING DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE AT WARKOP AGAM STABAT

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Fairuza Rikha Amri

The Role of Digitalisation in Mediating Business Performance: A Study of Organisational Readiness, Competitive Advantage, and Entrepreneurial Competency in SMEs

ENDANG SULISTYA RINI , MUHAMMAD BANGUN SIREGAR , RITHA F DALIMUNTHE , PRIHATIN LUMBANRAJA

Second-order digital marketing and purchase intention: The intermediary effect of e-service quality in ulos-based small enterprises

ENDANG SULISTYA RINI , YENI ABSAH , BEBY KARINA FAWZEEA , MUHAMMAD BANGUN SIREGAR

Destination Brand Satisfaction in Nature-Based Tourism: Image and Experience as Primary Drivers

ENDANG SULISTYA RINI , Muhammad Dharma Tuah Putra Nasution , BEBY KARINA FAWZEEA

The Effect of Utilitarian, Hedonic, and Social Values on Behavioral Outcomes through Consumer Trust

Yossie Rossanty , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , YENI ABSAH

The Influence of the “Dine Out Deals” Discount Promotion and Visual Communication Design on Consumer Purchase Decisions in GrabFoodServices at Sun Plaza Mall Medan with Purchase Intention as a MediatingVariable

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Dian Natari

The Impact of Destination Service Quality through Satisfaction with Creation Experience and Value Co-Creation Brand Resonating on Destination Patronizing intention in Berastagi North Sumatra

MAULIDINA , PAHAM GINTING , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Destination Service Quality and Co-Creation: Key Drivers of Tourist Repatronizing Intention in Indonesia Tourism

PAHAM GINTING , ENDANG SULISTYA RINI , Maulidina , BEBY KARINA FAWZEEA

The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as Mediation on Shopee Marketplace in Medan City

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Wilson Pasaribu

Second Order Digital Marketing and Purchase Intention the intermediatery effect of e-service quality in ulos-based small enterprises

ENDANG SULISTYA RINI , YENI ABSAH , Muhammad Bangun Siregar , BEBY KARINA FAWZEEA

Marketing Based on Local Wisdom on Social Enterprise Performance in Indonesia

SITI ALHAMRA SALQAURA , ENDANG SULISTYA RINI , SIROJUZILAM , BEBY KARINA FAWZEEA

Developing and Validating A Religiosity Entrepreneurial Marketing Model For Social Businesses

SITI ALHAMRA SALQAURA , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , SIROJUZILAM

Resources Based View (RBV) for Marketing Capabilities: Literature Review: Implications for SMEs

PRIHATIN LUMBANRAJA , NURUL WARDANI LUBIS , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Enhancing Marketing Outcomes with Innovative Indigenous Products: A Case Study of Smes Supported by P3ud In Deli Serdang, North Sumatra

NURUL WARDANI LUBIS , ENDANG SULISTYA RINI , PRIHATIN LUMBANRAJA , BEBY KARINA FAWZEEA

Enhancing Marketing Outcomes with Innovative Indigenous Products: A Case Study of Smes Supported by P3ud In Deli Serdang, North Sumatra

BEBY KARINA FAWZEEA , NURUL WARDANI LUBIS , ENDANG SULISTYA RINI , PRIHATIN LUMBANRAJA

COMPETITIVE ADVANTAGE IN THE ERA OF SOCIETY 4.0: A SYSTEMATIC LITERATURE REVIEW ON SDG

RITHA F DALIMUNTHE , ENDANG SULISTYA RINI , YENI ABSAH , MUHAMMAD BANGUN SIREGAR

Measuring Gen’Z Loyalty Using Consumer Perception of Channel Integration the Fashion Sector in Medan

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , Romindo M Pasaribu

The Influence of Brand Image, Product Quality and Price on Purchasing Decisions at Starbucks Coffee Multatuli Medan

Elfa Yolanda , ENDANG SULISTYA RINI , YENI ABSAH

Developing and Validating A Religiosity Entrepreneurial Marketing Model For Social Businesses

SIROJUZILAM , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Developing and Validating A Religiosity Entrepreneurial Marketing Model For Social Businesses

Siti Alhamra Salqaura , ENDANG SULISTYA RINI , SIROJUZILAM , BEBY KARINA FAWZEEA

Brand destination loyalty: the antecedents of destination brand experience

ELIMAWATY ROMBE , ENDANG SULISTYA RINI , MISKA IRANI BR TARIGAN

Empowered Women: Strategies to Increase Competitiveness in the Era of Society 5.0 through Entrepreneurship

YENI ABSAH , Muhammad Bangun Siregar , ENDANG SULISTYA RINI , RITHA F DALIMUNTHE

Perspective of Decision Making Based on Factor Analysis in Choosing A College (Case Study at University of Nias)

YENI ABSAH , ELIAGUS TELAUMBANUA , ENDANG SULISTYA RINI

The Influence of Good Corporate Governance Mechanisms on Earnings Management with Corporate Social Responsibility as a Moderation Variable in Manufacturing Companies on the Indonesian Stock Exchange

FAHMI NATIGOR NASUTION , ENDANG SULISTYA RINI

Development of Halal Travel and Tourism in Indonesia

MUHAMMAD DHARMA TUAH PUTRA NA , ENDANG SULISTYA RINI

Consumer Response Model for Luxury Brands

YOSSIE ROSSANTY , ENDANG SULISTYA RINI

The role of Brand Image in Determining the Influence of E-WOM on Brand Trust at Cendana Polytechnic

PARAPAT GULTOM , ENDANG SULISTYA RINI , FAUZI AKBAR MAULANA HUTABARAT

OMNI-CHANNEL STRATEGY TOINCREASING INTERESTREPURCHASING WITHGROWING FOCUS IN CONSUMER SATISFACTION FORSOMETHING PRODUCTS: AN EMPIRICAL STUDY AT SUN PLAZA SHOPPING CENTER MEDAN

PARAPAT GULTOM , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , PAHAM GINTING , SHABRINA TIFANI

Influence of brand image and customer satisfaction to brand loyalty through brand love as a mediation variable in starbucks multatuli medan

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Muhammad Ismuroji

Business Unit Management Performance Analysis in PT. Perkebunan Nusantara II Medan-North Sumatra

ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA

Service Value Resonance Based on Online Customer Loyalty

RITHA F DALIMUNTHE , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Determination of the Decision to Choose Non-Subsidized Home Ownership Loans at PT. Bank Tabungan Negara North Sumatra Region

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI

The Effect of Promotional Strategy, Entrepreneurship, on Marketing Performance with Competitive as Variable Intervening

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI

Green Marketing Analysis on Oil Palm Plantation Industry

MUHAMMAD HILMAN FIKRI , ENDANG SULISTYA RINI

The Influence of Financial Technology and Quality of Service on Satisfaction and Loyalty on Employees of Bank CIMB Niaga Bukit Barisan Branch on Grab App Users

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises

YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , Muhammad Dharma Tuah Putra Nasution

Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises

YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Green-Innovation Value Creation Perspective in Improving Marketing Performance in Palm Oil Plantation Industry

MUHAMMAD HILMAN FIKRI , ENDANG SULISTYA RINI , PAHAM GINTING , BEBY KARINA FAWZEEA

Green-Innovation Value Creation Perspective in Improving Marketing Performance in Palm Oil Plantation Industry

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , PAHAM GINTING , MUHAMMAD HILMAN FIKRI

The Effect Of E-Service Quality And Customer Satisfaction On Repurchase Intention Through Online Consumer Review As Intervening Variables In The Marketplace Shopee.

AMRIN FAUZI , ENDANG SULISTYA RINI

Green-Innovation Value Creation Perspective in Improving Marketing Performance in Palm Oil Plantation Industry

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , PAHAM GINTING

The Influence of Product Quality and Price on Customer Loyalty of Telkomsel Users through Customer Satisfaction in Medan City

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MESRA

Intention to Revisit Tourist Destinations in Indonesia

ENDANG SULISTYA RINI , YENI ABSAH , BEBY KARINA FAWZEEA , M. DHARMA TUAH PUTRA NASUTION

Intention to revisit tourist destinations in Indonesia

YENI ABSAH , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , M. DHARMA TUAH PUTRA NASUTION

The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline

ENDANG SULISTYA RINI , AMRIN FAUZI

The Effect of Digital Service Quality (BRIMO) on Customer Loyalty through Costumer Trust and Satisfaction on COVID-19 Situation (PT Bank Rakyat Indonesia Medan Regional Office)

SYAFRIZAL HELMI SITUMORANG , ENDANG SULISTYA RINI

Implementation of entrepreneurial marketing in improving sustainability performance of SME in pandemic age: case study on start up in Medan

ENDANG SULISTYA RINI , SITI ALHAMRA SALQAURA , DANY PERDANA SITOMPUL , BEBY KARINA FAWZEEA

Effect Of Experiental Quality and Experiental Satisfaction on Revisit Intention in Lake Toba

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , YENI ABSAH

The Influence of Seller Reputation and Online Customer Reviews towards Purchase Decisions through Consumer Trust from C2C E-Commerce Platform Users in Medan, North Sumatera, Indonesia

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Experiential Tourism di Danau Toba Kabupaten Samosir

ENDANG SULISTYA RINI , YENI ABSAH

Customer Integration, Top Management Support, Organizational Structure and Supply Chain Technology Adoption. Examining the Mediating Role of Intention to Adopt Specific Supply Chain Technology

MARSUDI LESTARININGSIH , MARLINA WIDIYANTI , ENDANG SULISTYA RINI

The Analysis of the Influence of Financial Performance on Stock Prices with Earning Growth as a Moderating Variable in Infrastructure, Utility and Transportation Sector Companies Listed on the Indonesia Stock Exchange

MELPA RIANI , ISKANDAR MUDA , ENDANG SULISTYA RINI

Customer integration, top management support, organizational structure and supply chain technology adoption. Examining the mediating role of intention to adopt specific supply chain technology

ENDANG SULISTYA RINI , MARLINA WIDIYANTI , MARSUDI LESTARININGSIH

Marketing capabilities, branding and marketing performance in smes: An empirical evidence in medan, Indonesia

ENDANG SULISTYA RINI , YENI ABSAH

The Influence of Perception of Value, Brand Awareness, and Customer Motivation on Purchasing Interest at Johor Summerville Residence Medan

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , SATYO HADI

The Effect of Social Media, Servicescape and Customer Experience on Revisit Intention with The Visitor Satisfaction as an Intervening Variables in The Tree House on Tourism Habitat Pamah Semelir Langkat Regency

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON RE-PURCHASE INTENTION WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES IN CONSUMERS OF SKINCARE ORIFLAME USERS – A STUDY ON STUDENTS OF NORTH SUMATRA UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS

PARAPAT GULTOM , ENDANG SULISTYA RINI , NITASRI MURAWATY GIRSANG

The Influence Of Servicescape, Brand Image And Customer Relationship Management On Customer Satisfaction And Customer Loyalty At Fast Food In Medan City

ENDANG SULISTYA RINI , AHMAD AZMI , CHAIRUL ARIF , YENI ABSAH

Role of Spiritual Intelligence, Emotional Intelligence, Employee Engagement and Flexible Working Arragements in Institutional Performance among the Educational sector of Indonesia.

ENDANG SULISTYA RINI , YENI ABSAH , BEBY KARINA FAWZEEA

Quality management practices and organizational performance at higher educational institutions: The role of human oriented elements and work environment.

ENDANG SULISTYA RINI , YENI ABSAH , BEBY KARINA FAWZEEA

The Effect of Service Quality of Customer Satisfaction and the Effect of Customer Loyalty at Belawan Internatonal Container Terminal (BICT)

RIZKI AFFANDI NASUTION , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

The Impact of Quality Management Practices on Organizational Performance at Higher Educational Institutions

YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Exploring the Influence Dimension of Customer Relationship Management on Customer Loyalty and Customer Satisfaction as Intervening Variable at Fast Food in Medan

ENDANG SULISTYA RINI , YENI ABSAH

The Effect of Country of Origin, Price and Quality Perception on Customer Satisfaction and Loyalty at Della Collection Store Medan

DELLA AYU MONICA , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Servicescape and Satisfaction as Antecedent of Revisiting Intention to Tourist Destination of Lake Toba

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Effect of Image and Attitude toward Decisions to Purchase Motor Vehicle Insurance Products through Motivation as an Intervening Variable in PT. Asuransi Bangun Askrida Medan Branch

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , ZULFA HADIYA

Analysis of factors that influence consumer loyalty with customer satisfaction as intervening variables in fruit products Pepaya calina ipb 9 in Medan

EKA WAHYUNI , ENDANG SULISTYA RINI

Effect of Toll Rates and Facilities on Interest in Reusing Toll Roads Medan - Kualanamu - Tebing Tinggi

BEBY KARINA FAWZEEA , TRANS NINGSIH , ENDANG SULISTYA RINI

The Influence of Service Quality on Clients’ Satisfaction and Its Effect on Their Loyalty at PT Bank Aceh, Medan Branch

BEBY KARINA FAWZEEA , BUDI IRWANSYAH , ENDANG SULISTYA RINI

Determinants of Students’ Decision to Choose the Faculty of Economics and Business Harapan University, Medan

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , TRI NOVA ANANDA

Shaping Students Future Intention In Higher Education: Case Of Private Universities In Medan

RITHA F DALIMUNTHE , ENDANG SULISTYA RINI , HENRI SARAGIH , PARAPAT GULTOM