The webinar, which was conducted through Zoom Meeting, discussed the implementation and communication of sustainable transitions from management and marketing perspectives. Participants gained insights into how companies integrate sustainability into their strategies and operations, conduct measurement and evaluation, build collaboration, and effectively communicate sustainability initiatives.
The activity provided students with insights into the importance of sustainability in business practices while strengthening their understanding of the role of management and communication in supporting organizational change.
The webinar also supported the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4: Quality Education through enriching students' learning and insights, as well as SDG 17: Partnerships for the Goals through academic collaboration with the speaker.
The webinar concluded with a Q&A session, providing participants with an opportunity to discuss and deepen their understanding of the implementation and communication of sustainable transitions.