The competition was entered by a team consisting of five students from different study programs at Universitas Sumatera Utara: Cinta Amaliah (Undergraduate Program in English Literature), Raisa Irdina Shakila (Undergraduate Program in English Literature), Irvana Armadina (Undergraduate Program in Management), Rizky Atharsyah Nasution (Undergraduate Program in Accounting), and Yuna Dhuha Shabrina (Undergraduate Program in Information Technology).

During the competition, participants first took part in the Business Model Canvas (BMC) stages through the semifinals, which were held online. After successfully passing these selection stages, the team advanced to the final round, which was held offline in Bandung. Throughout the competition, the team demonstrated its capabilities and the quality of its business planning, ultimately securing first place.

This achievement is a source of pride, particularly for the Undergraduate Program in Management, FEB USU, through the participation of Irvana Armadina as one of the team members. The accomplishment demonstrates students' ability to develop business ideas, prepare business plans, and collaborate across disciplines to produce competitive business innovations and solutions.

This achievement is expected to motivate other students to continue developing their potential, enhancing their creativity, and participating in various national and international competitions.

This accomplishment is also aligned with Sustainable Development Goal (SDG) 4: Quality Education, which emphasizes the importance of quality education and lifelong learning opportunities. Students' participation in this competition represents one form of competency development, creativity enhancement, critical thinking, and learning experience beyond the classroom.

The Undergraduate Program in Management, FEB USU, extends its congratulations and best wishes to all team members on their achievement. May this accomplishment inspire them to continue creating, developing innovations, achieving further successes, and bringing pride to Universitas Sumatera Utara.