Carrying out the theme “Strategies for Improving Digital Promotion of Frozen Food Products,” this activity aimed to provide practical knowledge and skills to children at Pusat Jagaan Kasih Abadi, particularly in developing their entrepreneurial potential. The materials provided included simple bookkeeping, digital promotion strategies, and an introduction to modern packaging as an effort to improve product competitiveness.

This activity involved collaboration among Image 93 FEB USU, Medan State Polytechnic (Polmed), Universitas Sumatera Utara (USU), Universitas Methodist Indonesia (UMI), and Seberang Perai Polytechnic (PSP), Penang, Malaysia.

In this activity, Prof. Dr. Yeni Absah, S.E., M.Si., as a member of the Board of Advisors of Image 93 FEB USU, and Dr. Beby Karina F. Sembiring, S.E., M.M., a lecturer in the Undergraduate Program in Management, Master's Program in Management Science, and Doctoral Program in Management Science at FEB USU, played active roles in carrying out the activity. Both contributed by providing guidance and sharing knowledge in their respective fields of management. The digital promotion strategy material was delivered by Dr. Beby Karina F. Sembiring, while the simple bookkeeping material was delivered by Dr. Elperida Sinurat, S.E., M.Si.

In addition, students of the Master's Program in Management Science, FEB USU, participated by providing explanations about modern packaging. The activity also included interactive discussions, the presentation of donations to the children at the orphanage, and assistance in the form of an ice cooler to support the development of frozen food products.

The implementation of this activity represented a concrete example of synergy among alumni, lecturers, students, and various educational institutions in making positive contributions to the community. Through this International Community Service activity, Image 93 FEB USU is expected to continue strengthening the role of alumni in supporting the implementation of the Three Pillars of Higher Education (Tridharma Perguruan Tinggi), particularly in the field of community service.

This activity supports Sustainable Development Goal (SDG) 17, namely Partnerships for the Goals, through strengthened cooperation among alumni, universities, and educational institutions across countries in implementing community service activities. This collaboration is expected to continue developing to expand its benefits and positive impact on communities at both national and international levels.