Medan— The Faculty of Economics and Business, Universitas Sumatera Utara (FEB USU), officially commenced the International Summer Course 2026 with an opening ceremony held on Monday, October 19, at 3:00 p.m. Western Indonesian Time (WIB) at the Prof. Suhadji Hadibroto Auditorium, FEB USU.

Carrying the theme “From Local Heritage to Global Opportunities: Sustainable Business and Economic Development in North Sumatra,” the program serves as an initial step toward introducing the cultural heritage, local resources, and economic development opportunities of North Sumatra to participants through the perspectives of sustainable business and global collaboration.

In her remarks, the Dean of FEB USU expressed her appreciation to all parties who contributed to the successful organization of the program. She also expressed her hope that the International Summer Course 2026 would serve as a meaningful learning platform, encourage the exchange of knowledge and experiences, and strengthen international relations and collaboration.

The opening ceremony marked the beginning of a series of learning activities scheduled to take place from October 19 to 26, 2026. In the first learning session, participants were scheduled to attend a lecture entitled “Building Sustainable Businesses and Global Brands from Local Potential,” delivered by Prof. Dr. Elisabet Siahaan, S.E., M.Ec. The session explored strategies for developing sustainable businesses and building global brands by leveraging local potential.

The first day of the program reflects FEB USU’s commitment to supporting the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) through enhanced learning opportunities and knowledge exchange; SDG 8 (Decent Work and Economic Growth) through the development of sustainable businesses; and SDG 17 (Partnerships for the Goals) through international collaboration and the exchange of global perspectives.