Medan, 6 Agustus 2026 – The Faculty of Economics and Business at Universitas Sumatera Utara (FEB USU) continues to demonstrate its commitment to strengthening human resource capacity, particularly in public relations and strategic communication. This commitment was demonstrated through the participation of two members of the FEB USU Public Relations Team in the Technical Training on Crisis Communication Management in Higher Education, organized by the Directorate of Public Relations, Promotion, and Protocol of Universitas Sumatera Utara.

Held on Thursday, August 6, 2026, at 1:30 p.m. WIB in the Senate Meeting Room on the third floor of the USU Rectorate Building, the training was attended by Dinda Youlanda Damanik, S.E., and Atika Salsabila, S.P. as representatives of the FEB USU Public Relations Team. The technical training aimed to enhance participants' competencies in understanding the concepts, strategies, and best practices for managing crisis communication in higher education institutions. Through this activity, participants gained an understanding of the importance of developing communication strategies that are rapid, accurate, transparent, and well-coordinated in responding to potential crises that may affect institutional reputation.

The participation of the FEB USU Public Relations Team is expected to strengthen the faculty's preparedness in addressing various communication challenges while improving the quality of information services provided to the academic community and the public. In addition, the knowledge gained from the technical training will serve as a foundation for developing a more effective, professional, and adaptive communication system in response to the dynamics of information in the digital era.

FEB USU's participation in this activity aligns with the faculty's commitment to supporting the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4: Quality Education through capacity building for education personnel; SDG 16: Peace, Justice and Strong Institutions through strengthening transparent and responsive institutional communication governance; and SDG 17: Partnerships for the Goals through collaboration between the Directorate of Public Relations, Promotion, and Protocol of USU and the faculties in developing an integrated and sustainable crisis communication system.

Through continued capacity building in communication, FEB USU remains committed to establishing professional, adaptive, and public-service-oriented institutional governance, supporting the realization of Universitas Sumatera Utara's vision as an excellent and globally competitive higher education institution at both the national and international levels.