20 October 2023
Fenny Julistine Tarigan
The Economic Development Study Program of the Faculty of Economics and Business, Universitas Sumatera Utara (FEB USU) successfully held a podcast entitled ‘Marketing Strategies for MSMEs’ on 20 October 2023. This activity aims to provide in-depth insights regarding effective marketing strategies for Micro, Small and Medium Enterprises (MSMEs).
This podcast discusses various important marketing strategies for MSMEs, including determining target consumers, building business positioning, and tips for staying strong when facing business challenges. The main speaker, Mr Walad Altsani HR, SE, M.Ec, lecturer in economic development economic development at FEB USU, shared insights on the importance of communication with consumers, especially through ‘After-Sales’ strategies that can maintain long-term relationships with customers.
The podcast was hosted by students Aryadimas and Nico Bayu Gilbert, with resource persons Walad Altsani HR, who has experience in marketing and MSMEs. This activity is broadcast through the official EP TV YouTube channel of the FEB USU Economic Development Study Program so that it can be accessed by students and the wider community interested in developing MSMEs.
The main objective of this podcast is to help MSMEs thrive with the right marketing strategies, especially in a competitive business environment. Through discussions with practitioners and academics, students and MSME players are expected to gain practical knowledge to improve business success.
This podcast was recorded on 20 October 2023 at the FEB USU Economic Development Study Program Podcast Room and can now be accessed via YouTube with the link here.
During the podcast session, the discussion took place interactively, covering relevant topics such as determining target consumers and strategies for becoming a successful seller. The speakers also shared tips for MSMEs to survive and overcome initial failures in business.
This podcast is expected to be a source of inspiration and valuable information for MSME players and students who want to learn more about marketing and small business management.
