Publikasi Prof. Dr. Endang Sulistya Rini, Se., M.si. | Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

THE EFFECT OF INSTITUTIONAL IMAGE AND EDUCATIONAL COST ON STUDENTS' INTEREST IN STUDYING AT NAMIRA MADINA HEALTH COLLEGE WITH BRAND TRUST AS AN INTERVENING VARIABLE

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Lidya Kesuma Sari

THE EFFECT OF INSTITUTIONAL IMAGE AND EDUCATIONAL COST ON STUDENTS'INTEREST IN STUDYING AT NAMIRA MADINA HEALTH COLLEGE WITH BRAND TRUST AS AN INTERVENING VARIABLE

BEBY KARINA FAWZEEA , Lidya Kesuma Sari , ENDANG SULISTYA RINI

THE EFFECT OF PRICE AND WORD OF MOUTH ON PURCHASING DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE AT WARKOP AGAM STABAT

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Fairuza Rikha Amri

How marketing capability and product advantage drive performance: The mediating role of perceptual product congruity in culinary SMEs

ONAN MARAKALI SIREGAR , AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI

Destination Brand Satisfaction in Nature-Based Tourism: Image and Experience as Primary Drivers

ENDANG SULISTYA RINI , Muhammad Dharma Tuah Putra Nasution , BEBY KARINA FAWZEEA

The Influence of the “Dine Out Deals” Discount Promotion and Visual Communication Design on Consumer Purchase Decisions in GrabFoodServices at Sun Plaza Mall Medan with Purchase Intention as a MediatingVariable

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Dian Natari

The Impact of Destination Service Quality through Satisfaction with Creation Experience and Value Co-Creation Brand Resonating on Destination Patronizing intention in Berastagi North Sumatra

MAULIDINA , PAHAM GINTING , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Perceptual product congruity as a catalyst for market performance of small and medium enterprises in North Sumatra

ONAN MARAKALI SIREGAR , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI

Destination Service Quality and Co-Creation: Key Drivers of Tourist Repatronizing Intention in Indonesia Tourism

PAHAM GINTING , ENDANG SULISTYA RINI , Maulidina , BEBY KARINA FAWZEEA

The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as Mediation on Shopee Marketplace in Medan City

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Wilson Pasaribu

A Moderated Mediation Analysis on The Influence of E-Tourism Quality in Predicting Revisit Intentions in Nias Island Tourism

ENDANG SULISTYA RINI , ISKANDAR MUDA , FADLI , YUPITER MENDROFA

Marketing Based on Local Wisdom on Social Enterprise Performance in Indonesia

SITI ALHAMRA SALQAURA , ENDANG SULISTYA RINI , SIROJUZILAM , BEBY KARINA FAWZEEA

Unveiling the nexus between customer social participation, mutually beneficial interactions, and resource integration within Indonesian brand communities

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , AMLYS SYAHPUTRA SILALAHI , M. DHARMA TUAH PUTRA NASUTION

Developing and Validating A Religiosity Entrepreneurial Marketing Model For Social Businesses

SITI ALHAMRA SALQAURA , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , SIROJUZILAM

Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity

AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , YOSSIE ROSSANTY

Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity

YOSSIE ROSSANTY , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , AMLYS SYAHPUTRA SILALAHI

Measuring Gen’Z Loyalty Using Consumer Perception of Channel Integration the Fashion Sector in Medan

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , Romindo M Pasaribu

Developing and Validating A Religiosity Entrepreneurial Marketing Model For Social Businesses

SIROJUZILAM , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

The Synergistic Dynamics of Marketing Capability, Innovative Performance, and Product-Consumer Congruency in Contemporary Organizations: A Conceptual Framework

ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ONAN MARAKALI SIREGAR

Developing and Validating A Religiosity Entrepreneurial Marketing Model For Social Businesses

Siti Alhamra Salqaura , ENDANG SULISTYA RINI , SIROJUZILAM , BEBY KARINA FAWZEEA

Brand destination loyalty: the antecedents of destination brand experience

ELIMAWATY ROMBE , ENDANG SULISTYA RINI , MISKA IRANI BR TARIGAN

Digitalization in Halal Management

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , YOSSIE ROSSANTY , AMLYS SYAHPUTRA SILALAHI

Social Media Marketing and Halal Brand Equity

AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , YOSSIE ROSSANTY

Development of Halal Travel and Tourism in Indonesia

MUHAMMAD DHARMA TUAH PUTRA NA , ENDANG SULISTYA RINI

Social Media Marketing and Halal Brand Equity

YOSSIE ROSSANTY , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , AMLYS SYAHPUTRA SILALAHI

Sustainable Ecology: Problems and the Perspective of Ecosystems in Tangkahan

Yayuk Yuliana , SIROJUZILAM , AMLYS SYAHPUTRA SILALAHI , SYAFRIZAL HELMI SITUMORANG , ENDANG SULISTYA RINI

Consumer Response Model for Luxury Brands

YOSSIE ROSSANTY , ENDANG SULISTYA RINI

Mediating role of authenticity in the relationship between destination image and destination loyalty

ENDANG SULISTYA RINI , SIROJUZILAM , AMLYS SYAHPUTRA SILALAHI , SYAFRIZAL HELMI SITUMORANG , Yayuk Yuliana

The role of Brand Image in Determining the Influence of E-WOM on Brand Trust at Cendana Polytechnic

PARAPAT GULTOM , ENDANG SULISTYA RINI , FAUZI AKBAR MAULANA HUTABARAT

OMNI-CHANNEL STRATEGY TOINCREASING INTERESTREPURCHASING WITHGROWING FOCUS IN CONSUMER SATISFACTION FORSOMETHING PRODUCTS: AN EMPIRICAL STUDY AT SUN PLAZA SHOPPING CENTER MEDAN

PARAPAT GULTOM , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , PAHAM GINTING , SHABRINA TIFANI

The Influence of Celebrity Endorsers on Conspicuous Consumption Through EWOM Based on a Gender Perspective

MUTIA ARDA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI

Influence of brand image and customer satisfaction to brand loyalty through brand love as a mediation variable in starbucks multatuli medan

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , Muhammad Ismuroji

Customer Resource Integration in Virtual Brand Communities: Conceptual Framework

BEBY KARINA FAWZEEA , AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI

Consumer Response Model for Luxury Brands

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , AMLYS SYAHPUTRA SILALAHI

Business Unit Management Performance Analysis in PT. Perkebunan Nusantara II Medan-North Sumatra

ENDANG SULISTYA RINI , ARLINA NURBAITY LUBIS , BEBY KARINA FAWZEEA

The Effect of Customer Experience, Customer Value, and Service Quality on Customer Satisfaction (Ace Hardware Customer)

AMLYS SYAHPUTRA SILALAHI , PAHAM GINTING , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , NADYA NURUL SABRINA

The Affective Commitment to Strenghthening the University Reputation in Electronic Word of Mouth at Private Universities

ARLINA NURBAITY LUBIS , AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI

Determination of the Decision to Choose Non-Subsidized Home Ownership Loans at PT. Bank Tabungan Negara North Sumatra Region

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI

Service Value Resonance Based on Online Customer Loyalty

RITHA F DALIMUNTHE , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

The Effect of Electronic Service Quality and Perceived Value on Customer Loyalty Through Customer Satisfaction as a Mediating Variable for Participants in BPJamsostek MedanÂ …

AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI , ROMI AJI SETIAWAN

The Effect of Promotional Strategy, Entrepreneurship, on Marketing Performance with Competitive as Variable Intervening

BEBY KARINA FAWZEEA , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI

Context-based Entrepreneurship

BEBY KARINA FAWZEEA , AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI

Green Marketing Analysis on Oil Palm Plantation Industry

MUHAMMAD HILMAN FIKRI , ENDANG SULISTYA RINI

Content Marketing Strategies to Maximize Product Sales SMEs in North Sumatra

ENDANG SULISTYA RINI , TETTY YULIATY , BEBY KARINA FAWZEEA

The Influence of Integrated Marketing Communication, Brand Ambassador on Purchase Decisions through Brand Awareness, and Brand Image as Intervening Variables at Tokopedia inÂ …

AMLYS SYAHPUTRA SILALAHI , ENDANG SULISTYA RINI , DICKY HENDI

The Influence of Financial Technology and Quality of Service on Satisfaction and Loyalty on Employees of Bank CIMB Niaga Bukit Barisan Branch on Grab App Users

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises

YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , Muhammad Dharma Tuah Putra Nasution

Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises

YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Green-Innovation Value Creation Perspective in Improving Marketing Performance in Palm Oil Plantation Industry

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , PAHAM GINTING , MUHAMMAD HILMAN FIKRI

Green-Innovation Value Creation Perspective in Improving Marketing Performance in Palm Oil Plantation Industry

MUHAMMAD HILMAN FIKRI , ENDANG SULISTYA RINI , PAHAM GINTING , BEBY KARINA FAWZEEA

The Effect Of E-Service Quality And Customer Satisfaction On Repurchase Intention Through Online Consumer Review As Intervening Variables In The Marketplace Shopee.

AMRIN FAUZI , ENDANG SULISTYA RINI

Green-Innovation Value Creation Perspective in Improving Marketing Performance in Palm Oil Plantation Industry

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , PAHAM GINTING

Changes in the Pattern of Marketing Strategies with Content Marketing Strategies to Maximize Product Sales SMEs in North Sumatra.

TETTY YULIATY , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Destination Image: Identifying Image Elements of Tourism Destination

Yayuk Yuliana , ENDANG SULISTYA RINI , AMLYS SYAHPUTRA SILALAHI , SYAFRIZAL HELMI SITUMORANG

The Influence of Product Quality and Price on Customer Loyalty of Telkomsel Users through Customer Satisfaction in Medan City

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City

AMLYS SYAHPUTRA SILALAHI , ARLINA NURBAITY LUBIS , ENDANG SULISTYA RINI , MESRA

Intention to Revisit Tourist Destinations in Indonesia

ENDANG SULISTYA RINI , YENI ABSAH , BEBY KARINA FAWZEEA , M. DHARMA TUAH PUTRA NASUTION

Intention to revisit tourist destinations in Indonesia

YENI ABSAH , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , M. DHARMA TUAH PUTRA NASUTION

The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline

ENDANG SULISTYA RINI , AMRIN FAUZI

The Effect of Digital Service Quality (BRIMO) on Customer Loyalty through Costumer Trust and Satisfaction on COVID-19 Situation (PT Bank Rakyat Indonesia Medan Regional Office)

SYAFRIZAL HELMI SITUMORANG , ENDANG SULISTYA RINI

Implementation of entrepreneurial marketing in improving sustainability performance of SME in pandemic age: case study on start up in Medan

ENDANG SULISTYA RINI , SITI ALHAMRA SALQAURA , DANY PERDANA SITOMPUL , BEBY KARINA FAWZEEA

Effect Of Experiental Quality and Experiental Satisfaction on Revisit Intention in Lake Toba

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , YENI ABSAH

The Influence of Seller Reputation and Online Customer Reviews towards Purchase Decisions through Consumer Trust from C2C E-Commerce Platform Users in Medan, North Sumatera, Indonesia

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Experiential Tourism di Danau Toba Kabupaten Samosir

ENDANG SULISTYA RINI , YENI ABSAH

Customer Integration, Top Management Support, Organizational Structure and Supply Chain Technology Adoption. Examining the Mediating Role of Intention to Adopt Specific Supply Chain Technology

MARSUDI LESTARININGSIH , MARLINA WIDIYANTI , ENDANG SULISTYA RINI

The Analysis of the Influence of Financial Performance on Stock Prices with Earning Growth as a Moderating Variable in Infrastructure, Utility and Transportation Sector Companies Listed on the Indonesia Stock Exchange

MELPA RIANI , ISKANDAR MUDA , ENDANG SULISTYA RINI

Customer integration, top management support, organizational structure and supply chain technology adoption. Examining the mediating role of intention to adopt specific supply chain technology

ENDANG SULISTYA RINI , MARLINA WIDIYANTI , MARSUDI LESTARININGSIH

Marketing capabilities, branding and marketing performance in smes: An empirical evidence in medan, Indonesia

ENDANG SULISTYA RINI , YENI ABSAH

The Influence of Perception of Value, Brand Awareness, and Customer Motivation on Purchasing Interest at Johor Summerville Residence Medan

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , SATYO HADI

The Effect of Social Media, Servicescape and Customer Experience on Revisit Intention with The Visitor Satisfaction as an Intervening Variables in The Tree House on Tourism Habitat Pamah Semelir Langkat Regency

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON RE-PURCHASE INTENTION WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES IN CONSUMERS OF SKINCARE ORIFLAME USERS – A STUDY ON STUDENTS OF NORTH SUMATRA UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS

PARAPAT GULTOM , ENDANG SULISTYA RINI , NITASRI MURAWATY GIRSANG

Role of Spiritual Intelligence, Emotional Intelligence, Employee Engagement and Flexible Working Arragements in Institutional Performance among the Educational sector of Indonesia.

ENDANG SULISTYA RINI , YENI ABSAH , BEBY KARINA FAWZEEA

The Influence Of Servicescape, Brand Image And Customer Relationship Management On Customer Satisfaction And Customer Loyalty At Fast Food In Medan City

ENDANG SULISTYA RINI , AHMAD AZMI , CHAIRUL ARIF , YENI ABSAH

The Effect of Service Quality of Customer Satisfaction and the Effect of Customer Loyalty at Belawan Internatonal Container Terminal (BICT)

RIZKI AFFANDI NASUTION , BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Quality management practices and organizational performance at higher educational institutions: The role of human oriented elements and work environment.

ENDANG SULISTYA RINI , YENI ABSAH , BEBY KARINA FAWZEEA

The Impact of Quality Management Practices on Organizational Performance at Higher Educational Institutions

YENI ABSAH , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Exploring the Influence Dimension of Customer Relationship Management on Customer Loyalty and Customer Satisfaction as Intervening Variable at Fast Food in Medan

ENDANG SULISTYA RINI , YENI ABSAH

The Effect of Country of Origin, Price and Quality Perception on Customer Satisfaction and Loyalty at Della Collection Store Medan

DELLA AYU MONICA , ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA

Servicescape and Satisfaction as Antecedent of Revisiting Intention to Tourist Destination of Lake Toba

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI

Effect of Image and Attitude toward Decisions to Purchase Motor Vehicle Insurance Products through Motivation as an Intervening Variable in PT. Asuransi Bangun Askrida Medan Branch

ENDANG SULISTYA RINI , BEBY KARINA FAWZEEA , ZULFA HADIYA

Analysis of factors that influence consumer loyalty with customer satisfaction as intervening variables in fruit products Pepaya calina ipb 9 in Medan

EKA WAHYUNI , ENDANG SULISTYA RINI

Effect of Toll Rates and Facilities on Interest in Reusing Toll Roads Medan - Kualanamu - Tebing Tinggi

BEBY KARINA FAWZEEA , TRANS NINGSIH , ENDANG SULISTYA RINI

Determinants of Students’ Decision to Choose the Faculty of Economics and Business Harapan University, Medan

BEBY KARINA FAWZEEA , ENDANG SULISTYA RINI , TRI NOVA ANANDA

The Influence of Service Quality on Clients’ Satisfaction and Its Effect on Their Loyalty at PT Bank Aceh, Medan Branch

BEBY KARINA FAWZEEA , BUDI IRWANSYAH , ENDANG SULISTYA RINI

Shaping Students Future Intention In Higher Education: Case Of Private Universities In Medan

RITHA F DALIMUNTHE , ENDANG SULISTYA RINI , HENRI SARAGIH , PARAPAT GULTOM